This also means that we fulfill our wish offline If you need a charger for your smartphone you won t have to wait and the Can I borrow your cable during the DMEXCO visit proves the statement right. Florian Huber Ratings are the new currency. In such situations we use Google Apple Maps or other apps to search for nearby stores that offer exactly what we need. For example we search for “electronics store nearby” or “charger nearby”. A specific brand isn t even important because percent of Near Me searches are not related to a brand. The chance for companies is to be found via the keywords and to win new customers.
The topic of trust comes into play via the reviews of a company whatsapp mobile number list location in the Near Me search percent of consumers trust online reviews as well as personal recommendations and they usually look for the company with the better ratings. What role does this play for agencies Almost every second search is a Near Me search and most companies are not yet positioned to create an optimal brand experience here. This is an opportunity for agencies They can support companies with the Near Me brand experience and bring them new customers. More information is available here. The presentation of the lecture is available here.
Takeaway See you next year Logically “trust” cannot be the main topic at DMEXCO every time. Nevertheless the trade fair hits the nail on the head with Trust in You Nothing works without trust the lectures and the exhibitors have shown that. Why do brands need an online store locator and location pages [Free White Paper] Before a customer buys something in a branch he has very likely started his journey on the Internet percent find out about products or services online and then buy them offline. When consumers are at the point where they are interested in a particular brand the question is how do they find the locations that carry that brand Boost your online to offline conversion.