We want to clear up as many questions and doubts as possible, so spend a lot of time writing out and clarifying your FAQ / Frequently Asked Questions section. For example, what about the cancellation policy? at the destination? Or what is the corona approach of the country in question? In addition to removing doubts, we have also seen that we need multiple points in the customer journey. When converting, don't just think about booking the trip, but also about possible soft conversions . Some examples are the aforementioned newsletter registration, offering an inspirational download guide, beautiful videos of the destinations, online live sessions with customers, etc.
Search engine optimization (SEO) If all goes well, you already have your website in order in terms of basic SEO , so I will not go into that in this blog. But now that the market is context you phone number list are starting to pick up again, it is important to take the stage again and claim your place as an online authority. Authority is very important to a search engine, and if you were last on stage a year ago, your credibility will logically decrease as well. Your job now is to make sure you're visible again on other sites and news sources. Think of giving interviews, sharing knowledge or sending good press releases.
Social media Just like with Google Ads, you can also use remarketing lists for social media. You can actually use this with a similar method. But you can also use social media advertising to increase your reach. You may put a lot of time into creating beautiful visuals and inspiring posts, then it would be a shame if only a handful of people see this. Give this a boost through social media to ensure that you end up in the customer journey with as many potential customers as possible.