In fact, the challenges of educational institutions go far beyond working with education. Here, what we are saying is that schools, colleges and universities generally face the challenge of getting more students , in order not to let the boat sink in an increasingly competitive market. But the good news is that the dilemma can be solved with right strategies .
For example, there are a multitude of marketing tools that, in addition to publicizing the courses, can also make the institution a reference . In addition to, of course, selling more courses.
That's why, in today's post, we separate valuable tips for you to conquer more and more students, and start improving your institution's results right now. Let's check it out with us?
First, look how cool: according to data released by Inep , out of every four undergraduate students in Brazil, three attend private institutions . Therefore, most enrollments , as well as the best opportunities for growth, are in private institutions.
In addition, we also need to consider the trend towards distance learning. After all, the pandemic accelerated what was already happening in previous years: the growth in the use of technology in learning. For example, from 2009 to 2019, the distance learning modality jumped from around 330,000 students to over 1.5 million . That is, there was a growth of 378.9% in the number of new students.
Incidentally, the model of remote courses has been gaining more and more prominence since the beginning of the pandemic. Above all, due to the closure of the institutions' gates, but also due to the convenience and affordable price that the distance learning modality offers.
Although on a smaller scale, the number of entrants to face-to-face courses also grew by 17.8% over the same period analyzed.
what to expect for the future of the sector?
Therefore, whether for face-to-face or online courses , the trend is for demand to continue to grow . After all, most people are in a constant quest to improve knowledge and specialize in a particular area of expertise.
Especially with the scenario of instability after the pandemic, higher education , technical courses and other learning programs have become an alternative. Both for those who seek to secure employment, and for those who need to relocate or change their career level.
In other words, many people are willing to start a course, and institutions that are not prepared to offer them will miss out on valuable opportunities to increase enrollment.