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Editor's note: This in-depth companion to our top-level FAQ is a 30-minute read, so get comfortable! You'll learn the backstory and nuances of BERT's evolution, how the algorithm Industry Email List works to improve human language understanding for machines, and what it means for SEO and the work we do every day. If you've been keeping an eye on Twitter SEO over the past week, you'll likely have noticed an increase in gifs and images featuring the Industry Email List Sesame Street character Bert (and sometimes Ernie). Indeed, last week Google announced that an impending algorithmic update would be rolled out,
Affecting 10% of queries in search results and Industry Email List also affecting snippet results in countries where they were present; which is not unusual. The update is called Google BERT (hence the Sesame Street connection - and the gifs). Google describes BERT as the biggest change to its search system since the Industry Email List company introduced Rank Brain nearly five years ago, and possibly one of the biggest search changes ever. News of BERT's arrival and its impending impact has caused a stir in the SEO community, as well as some confusion about what BERT does and what it means for the industry as a whole. With that in mind,
Let's take a look at what BERT is, the journey of BERT, the need for BERT and the challenges it aims to solve, the current situation (i.e. what it means for SEO) and Industry Email List where things could be headed. Quick links to subsections of this guide The history of BERT | How Search Engines Learn Language | Problems with language learning methods | How BERT Improves Search Engine Language Understanding | What does BERT mean for SEO? What Industry Email List is BERT? BERT is a technologically breakthrough natural language processing model/framework that has taken the machine learning world by storm since it was published as an academic research paper. The research paper is titled BERT: